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John A. Pedicino - Principal, Founding Consultant

John is a results-oriented digital marketing professional with nearly a decade of progressive experience within the programmatic AdTech industry. He has focused on growth areas within advertising, including digital marketing, business development, product development, supply & demand-side dynamics, social media, and digital analytics. John enjoys fast-paced environments and has extensive experience advising Fortune 500 companies, partnering with top 100 ComScore publishers, enabling digital practices of all sizes - from start-ups through agencies and associated desks. He has successfully managed 8-figure media budgets, developing and leading new teams through phases of transformation, and enabling product & services offerings for successful activation. During his career, John has been key in identifying areas of positive business growth (including data management, procurement, operations, and technical partnership) and has identified bottlenecks, while positioning future management success and investment as a priority. John is currently pursuing an M.B.A. at the Johns Hopkins University - Carey Business School, and is a Sr. Programmatic Trading Lead at Xaxis (GroupM - a WPP company) leading programmatic trading strategy supporting clients of the Wavemaker agency business.

XAXIS / GroupM (a WPP company) - SENIOR PROGRAMMATIC TRADING LEAD, A.D. - 2021 - PRESENT

INFLECTION POINT DIGITAL - PRINCIPAL, FOUNDING CONSULTANT - 2018

MEDIAMATH - GLOBAL DIRECTOR, MEDIA ADVISORY GROUP (CURATED MARKET) & PARTNERSHIPS - 2014 - 2017

BEANSTOCK MEDIA - MANAGER, PLATFORM OPERATIONS & MARKET BUSINESS DEVELOPMENT - 2013 - 2014

UNIVERSAL McCANN-J3 (IPG) - ANALYST, DECISION SCIENCES - DIGITAL (J&J) - 2012 - 2013

WALT DISNEY COMPANY - ABC TELEVISION NETWORK - DIGITAL & TV ADVERTISING - 2011 - 2012

PRIOR PROFESSIONAL EXPERIENCE - GREY HEALTHCARE GROUP (WPP), ELEMENTOOL SOFTWARE, CITY OF PHILADELPHIA - MAYOR’S OFFICE, CITY OF PHILADELPHIA - DISTRICT ATTORNEY’S OFFICE, THE PEAK ORGANIZATION - STATE AND LOCAL TAX GROUP.

eDUCATION

JOHNS HOPKINS UNIVERSITY - CAREY BUSINESS SCHOOL - M.B.A. CANDIDATE - 2021 - PRESENT

FORDHAM UNIVERSITY - GABELLI SCHOOL OF BUSINESS - B.S.B.A. - 2012

MAJOR: FINANCE - SPECIALIZATION: COMMUNICATIONS & MEDIA MANAGEMENT

ST. JOSEPH’S PREPARATORY SCHOOL - 2008

JESUIT HIGH SCHOOL OF PHILADELPHIA

NON-DEGREE pROGRAMS

COLUMBIA BUSINESS SCHOOL - EXECUTIVE EDUCATION - 2020

DIGITAL MARKETING PROGRAM - EMERITUS

DARTMOUTH COLLEGE - TUCK SCHOOL OF BUSINESS - 2018

OMNI-CHANNEL STRATEGY & MANAGEMENT CERTIFICATE

BOARDS & ASSOCIATIONS

WHITEMARSH TOWNSHIP, MONTGOMERY COUNTY (PA) - MEDIA COMMUNICATIONS ADVISORY BOARD, APPOINTED BOARDMEMBER - 2021 - 2023

COMMITTEE-PERSON - MONTGOMERY COUNTY (PA) - MCDC - CURRENTLY ELECTED

FORDHAM UNIVERSITY ALUMNI ASSOCIATION - AMBASSADOR - 2016 - CURRENT