Your Custom Text Here

Passion. Experience. Diligence. Excellence.

John A. Pedicino

PREISDENT, Principal Consultant
 

John is a results-oriented digital marketing and media professional with over a decade of progressive experience within automation/programmatic, and the AdTech industry. He founded Inflection Point Digital in 2017. John has focused on growth areas within advertising, including digital-first, business development, product, supply & demand-side dynamics, social media, platform success/integration, and analytics.

John thrives in fast-paced environments and has extensive experience advising Fortune 500 companies, SMBs, partnering with top 100 ComScore publishers, and enabling digital practices of all sizes from start-ups through premier ad agencies to realize efficiencies. He has successfully managed 8/9-figure media budgets for companies such as J&J, Church & Dwight, Square, SeatGeek, IKEA, Prudential Financial, Dell Technologies, IKEA among others. John has led the growth and advancement of new team structures while at GroupM/WPP NY (via Xaxis), MediaMath, and Beanstock Media.

He enjoys mentoring and developing new programs, and people; ushering in transformation via AdTech innovation and education, while enabling further development of a businesses product and service offering. John has supported DEI efforts, assisting in programs that enhance team culture, building long-term solutions to complex problems. He has been key in identifying areas of positive business growth (including data management, procurement of inventory/supply (publisher and app direct), operations, and technicals)), has identified bottlenecks, while positioning future management success and investment as a priority.

John continues to pursue his studies through education at Johns Hopkins University - Carey Business School (MBA candidate), NYU, UPenn, among others institutions. John is a 2012 graduate of Fordham University, Gabelli School of Business with a BSBA - Finance & Communications Media Management. He is also active in local community volunteering with various organization and boards in the Philadelphia region. Currently, he is a volunteer for the Team Rubicon (Greyshirts for disaster relief), Medical Reserve Corps (Montgomery County, PA), local food banks, and is a Commissioner/Board Member in the Borough of Conshohocken, PA - Parks Commission (Mary Wood).

PROFESSIONAL EXPERIENCE

INFLECTION POINT DIGITAL - PRESIDENT, PRINCIPAL CONSULTANT

GroupM Nexus - (formerly Xaxis - a WPP company) - SENIOR PROGRAMMATIC TRADING LEAD, A.D.

MEDIAMATH (an Infillion company) - GLOBAL DIRECTOR, MEDIA ADVISORY GROUP (CURATED MARKET) & PARTNERSHIPS - 2014 - 2017

BEANSTOCK MEDIA - MANAGER, PLATFORM OPERATIONS & MARKET BUSINESS DEVELOPMENT - 2013 - 2014

UNIVERSAL McCANN-J3 (an Interpublic Group company) - ANALYST, DECISION SCIENCES (J&J) - 2012 - 2013

ABC TELEVISION NETWORK (a Walt Disney company) - DIGITAL & TV ADVERTISING TEAM - 2011 - 2012

GREY ADVERTISING - (a WPP company) - DIGITAL ADVERTISING - FINANCE TEAM - 2010 - 2010

ADDITIONAL PROFESSIONAL EXPERIENCE - GREY HEALTHCARE GROUP (WPP), ELEMENTOOL SOFTWARE, CITY OF PHILADELPHIA - MAYOR’S OFFICE, CITY OF PHILADELPHIA - DISTRICT ATTORNEY’S OFFICE, THE PEAK ORGANIZATION - STATE AND LOCAL TAX GROUP.

EDUCATION

JOHNS HOPKINS UNIVERSITY - CAREY BUSINESS SCHOOL - M.B.A. CANDIDATE

FORDHAM UNIVERSITY - GABELLI SCHOOL OF BUSINESS - B.S.B.A. - 2012

MAJOR: FINANCE - SPECIALIZATION: COMMUNICATIONS & MEDIA MANAGEMENT

ST. JOSEPH’S PREPARATORY SCHOOL - THE JESUIT HIGH SCHOOL OF PHILADELPHIA - 2008

NON-DEGREE PROGRAMS

COLUMBIA BUSINESS SCHOOL - EXECUTIVE EDUCATION - 2020

DIGITAL MARKETING - EMERITUS CERTIFICATE PROGRAM

DARTMOUTH COLLEGE - TUCK SCHOOL OF BUSINESS - 2018

OMNI-CHANNEL STRATEGY & MANAGEMENT CERTIFICATE

NEW YORK UNIVERSITY & UNIVERSITY OF PENNSYLVANIA - 2019 - 2020

COMPUTER SCIENCE - POST-GRADUATE COURSEWORK

WPP/GROUPM NEXUS - DIGITAL MARKETING CERTIFCATION PROGRAMS - 2023

BOARDS & ASSOCIATIONS

BOROUGH OF CONSHOHOCKEN, MONTGOMERY COUNTY (PA) - PARK COMMISSION, MARY WOOD (PARK), COMMISSIONER / BOARD MEMBER (APPOINTED)

FORDHAM UNIVERSITY ALUMNI ASSOCIATION - AMBASSADOR & MENTOR

WHITEMARSH TOWNSHIP, MONTGOMERY COUNTY (PA) - MEDIA COMMUNICATIONS ADVISORY BOARD, BOARD MEMBER (APPOINTED) - 2021 - 2023

COMMITTEE-PERSON MCDC, WHITEMARSH-5 MONTGOMERY COUNTY (PA) (ELECTED) - COLONIAL - 2021 - 2023

IAB, ANA, AAF, AMA - FORMER/CURRENT MEMBERSHIP

CERTIFICATIONS

John is credentialed and certified across various Digital Marketing/Media and AdTech platforms. They include The Trade Desk, HubSpot, Yahoo!, Marketo, Salesforce, Microsoft, Xandr, Google Marketing Hub-360, MediaMath (Infillion), Quantcast, Amazon DSP, Instacart, Walmart, and other data, web, e-commerce, search, email, social, (DSP/SSP/CDP/DMP) platforms. He has extensive expertise working directly with online media sites and publishers, within Agencies, and at Tech platforms across the ecosystem.